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Fluchtwagen: going on a digital journey with Digital-Workshop

Grow with Google
122K subscribers
950 views 8 years ago
Fluchtwagen offers rental camper vans with a difference. Each vehicle in their fleet of restored Volkswagen vans is fitted out with a plush interior and decorated with vivid graffiti art. “Fluchtwagen takes a unique approach to combining a way of life with the safety and reliability of a rental car,” says Florian Eisenbach, Head of Marketing. To optimise the company’s digital marketing and to expand his knowledge, Florian signed up to a face-to-face course with Google’s Digital-Workshop, which aims to help businesses get the most from their digital tools and skills. “The Internet is what makes our business model possible, and Google’s Digital-Workshop helped us find even smarter ways to use it,” he says. “It was a chance to exchange exciting ideas in a creative atmosphere. We received feedback from a variety of perspectives about the website and our marketing activities.” As well as learning how to get the most from tools like Google Ads and Ana …...more
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Fluchtwagen: going on a digital journey with Digital-Workshop
3Likes
950Views
2017Jul 19
Fluchtwagen offers rental camper vans with a difference. Each vehicle in their fleet of restored Volkswagen vans is fitted out with a plush interior and decorated with vivid graffiti art. “Fluchtwagen takes a unique approach to combining a way of life with the safety and reliability of a rental car,” says Florian Eisenbach, Head of Marketing. To optimise the company’s digital marketing and to expand his knowledge, Florian signed up to a face-to-face course with Google’s Digital-Workshop, which aims to help businesses get the most from their digital tools and skills. “The Internet is what makes our business model possible, and Google’s Digital-Workshop helped us find even smarter ways to use it,” he says. “It was a chance to exchange exciting ideas in a creative atmosphere. We received feedback from a variety of perspectives about the website and our marketing activities.” As well as learning how to get the most from tools like Google Ads and Analytics directly from Google experts, Florian gained insights into new areas of digital marketing such as display advertising, which he is using to build more emotional connections with customers through image and video. Digital-Workshop also gave Fluchtwagen the opportunity to expand its local network by connecting with other companies facing similar challenges. As for the future, Florian is excited to see where the Fluchtwagen journey will lead. “Fluchtwagen is like a little baby — we are raising it together and watching it grow. We are having a fantastic time.” Visit Fluchtwagen at www.fluchtwagen.com Grow with Google helps people discover and learn new skills to grow their career or business, taking advantage of the opportunities ahead. See how, with the help of technology, people have successfully achieved their goals, turned their passion into reality, and put new skills into action: https://g.co/GrowEurope

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Grow with Google

122K subscribers